Pricing: one axis, and it is how many horses you keep

Why the price follows horse count and nothing else

Most software in this field charges per user, or splits features across tiers so the thing you actually need sits one plan above the one you can afford. Both are ways of charging you more for succeeding. A yard's workload tracks its horses, so that is what the price tracks — and the yard that adds a second instructor or gives every owner a login pays exactly the same as before.

Every paid plan has everything

Voice logging, the AI assistant with no monthly cap, breeding and foaling, finance and cost per horse, services and online booking, bookable arenas and instructors, passes, boarding agreements and leases, online payments, client logins, the public directory listing and all nine languages. There is no feature held back to make a bigger plan look necessary. What changes between a small paid yard and a large one is the number of horses, not what the software will let you do.

Free for two horses, and it stays free

Two horses or fewer costs nothing, permanently — not a trial that expires. The free plan runs the yard: horse records, breeding, stables and stalls, the calendar, finances, and the AI assistant with a monthly allowance, for as many users as you like. What it leaves out is the business side — services and online booking, passes, boarding and lease billing, and online payments. Those come with any paid plan, which is also what a third horse needs.

The trial, and what happens after it

Every paid plan starts with 30 days free and does not ask for a card to begin, and nothing renews or is charged automatically. If the trial or a paid period ends without a payment, the paid features keep working for 7 more days; then the yard moves to the free plan, where the two most recently active horses stay active and the rest are archived until you pay again — nothing is deleted. If the yard grows or shrinks, the price moves with it rather than locking you into a band you have outgrown or no longer fill. Above 60 horses the arrangement is quoted individually, with onboarding and data migration, because at that size moving in is a project rather than a signup; the quoted price is then paid online like any other plan, and the trial works the same way.

VAT, currency and what the figure above means

Prices are net of VAT, so what the calculator shows is the figure before tax rather than a number that quietly grows at checkout. Polish yards are billed in PLN and everywhere else in EUR. Choosing to pay annually takes 20% off.

Who ends up where

• A private owner with one or two horses and nobody to bill: free, and likely to stay that way.
• A working livery or competition yard around twenty-four horses: the shape this product is built around.
• An operation above sixty horses: quoted individually, with help moving the existing records in.